When I first started studying business, I absolutely loved reading interesting case studies. One of the first assignments that came across my lap was a deep study into the massive success of McDonald’s — and how it built its empire.
Back then, the marketing mantra of the fast-food success story wasn’t that they sold the tastiest burgers (that‘s always clearly been Wendy’s).
It also wasn’t how they industrialized the restaurant industry with efficient fast food.
It wasn’t even about how they put extra salt and “natural beef flavor” into their fries to encourage the addictiveness of it.…