“Change happens in the boiler room of our emotions. So find out how to light their fires.” — Jeff Dewar
Headlines are the beginning of the reading journey.
No matter how you cut it, your title determines how many people read your subtitle. Your subtitle determines how many people glance at your header image. Your header image reinforces the ideas of the headlines.
Then someone clicks, or more likely, moves on to another piece.
These three things combined paint a five-second picture in your readers’ mind of whether or not your work is worth their next five minutes of free time.…