Last updated: October 10, 2026
This Cookie Policy explains how Threw the Looking Glass (“we,” “us,” or “our”), operated by Puzih International LLC, uses cookies and similar technologies on threwthelookingglass.com (the “Site”). Read it together with our Privacy Policy.
What Are Cookies?
Cookies are small files stored in your browser. A first-party cookie is set on the Site’s domain; a third-party cookie is set on another provider’s domain. A first-party cookie can still support a third-party service, such as Google Analytics.
Session cookies normally expire when the browser session ends. Persistent cookies have a longer expiration period and can be removed earlier through browser settings. Scripts, tags, pixels, and browser storage can perform related functions without being cookies.
How We Use Cookies And Similar Technologies
These technologies support consent choices, optional comment preferences, analytics, advertising, and the technical operation of the Site. Their use depends on the feature, provider, location, browser restrictions, and applicable choices.
Types Of Cookies We Use
Consent and necessary functionality: Storage records privacy choices and supports functions necessary to provide a requested service. An advertising technology is not automatically essential simply because it funds the Site.
Preference cookies: Where a comment form offers to save your name, email, and website in your browser, you can choose that option for convenience on a later comment. It is separate from advertising or analytics consent.
Analytics cookies: Google Analytics 4 (GA4) uses first-party cookies to distinguish browsers and maintain session information. We use its reports to understand traffic and engagement.
Advertising cookies and storage: Google AdSense and participating advertising partners use technologies for ad delivery, measurement, frequency limits, fraud prevention, and personalization where permitted. Some technologies serve more than one purpose.
Cookie Examples And Durations
The table distinguishes cookies observed on the Site from cookies associated with an optional feature. Lifetimes can be shortened by your browser or deletion of site data, and cookies may be renewed on later visits.
The audit also observed Google advertising configuration in local storage (google_ama_config) and LiteSpeed page-reference/reload information in session storage (litespeed_docref, litespeed_reloaded). Session storage is normally cleared when its tab or window is closed. Local storage has no built-in expiration; the service or browser may remove it. These items are not cookies, and their presence does not establish an exemption from consent requirements.
Ad-related cookies vary with the ads, vendors, and browser settings. Google describes examples such as IDE on the doubleclick.net domain, with a published duration of 13 months in the EEA, UK, and Switzerland and 24 months elsewhere. This is a provider example, not confirmation that this cookie is set on every visit to the Site. See Google’s cookie information and its advertising and measurement cookie list. Other vendors’ storage names, purposes, and maximum durations are available in the consent message’s vendor and storage details when it is displayed.
Cookie expiration does not determine how long a provider retains information already received. See our Privacy Policy and the relevant provider’s notice for data-processing information.
Third-Party Services And Cookies
The Site uses Google AdSense, GA4, and Google’s Privacy & messaging service. Advertising partners may also use their own technologies in connection with ads. The consent message’s List of partners and Manage options screens identify potential providers and their privacy and storage information. A provider’s inclusion does not mean it processes data on every visit.
The Site’s WordPress comment form includes optional preference cookies and Akismet spam checking. See Automattic’s visitor privacy notice for information about Akismet. External websites linked from our pages have their own privacy practices.
Google And Advertising Cookies
We use Google AdSense directly. Google and its partners may use advertising cookies to show personalized ads based on your visits to this and other websites, subject to applicable consent and settings. They may also use information for measurement, frequency limits, and fraud prevention.
Non-personalized ads rely on context, such as page content and approximate location, and can still use cookies. Limited ads may involve technical delivery and fraud-prevention storage. Declining personalization does not necessarily eliminate advertising or all processing.
Learn more in Google’s Privacy Policy and How Google uses information from partner sites and apps. To manage personalization, use Google Ads Settings or Google’s partner-site advertising controls. YourAdChoices provides additional tools for participating advertising companies.
Consent And Regional Choices
We use Google’s Privacy & messaging consent management platform for a European regulations message intended for visitors in the EEA, UK, and Switzerland. When displayed, it offers Consent, Do not consent, and Manage options. You can accept, decline, or review purpose and vendor choices before confirming them. The options also include applicable objections to processing based on a vendor’s claimed legitimate interest.
Visiting the Site is not itself consent to optional cookies. Where applicable law requires consent, optional storage requires that consent. Privacy-choice storage helps record your decision and may remain necessary when you decline optional purposes.
For visitors in the EEA, UK, and Switzerland, our Google tags are configured with initial denied consent settings for analytics storage, advertising storage, advertising user data, and ad personalization before GA4 starts. Google’s consent management platform then updates these settings according to your choices. This regional configuration does not apply the same initial restrictions to every visitor worldwide.
Google Consent Mode communicates choices to Google tags. An advanced implementation can send cookieless measurement requests when storage is denied; refusing cookies does not necessarily block every request to Google.
You may withdraw consent where processing is based on it, without affecting the lawfulness of earlier processing based on that consent. For assistance changing or withdrawing a choice, contact us using the details below. Browser controls and Google’s settings are additional tools, rather than a replacement for withdrawing all consent given to the Site or its partners.
Browser Controls
Most browsers let you block, delete, or limit cookies and other site data. Removing privacy-choice storage may cause a consent message to appear again where that message applies. Browser controls may need to be set separately for each browser and device.
Blocking cookies does not necessarily block tags, network requests, or all forms of storage. Deleting them does not remove data already received by service providers. You can also use the Google Analytics opt-out browser add-on in supported browsers for Analytics measurement.
Do Not Track
The Site’s response to browser Do Not Track settings has not been verified. Do Not Track is distinct from Global Privacy Control and other legally recognized opt-out signals. Applicable obligations depend on the relevant law and processing; see our Privacy Policy for privacy-request information.
Changes To This Cookie Policy
We may update this policy as the Site, technologies, providers, or legal requirements change. The revised version will be posted here with an updated “Last updated” date.
Contact Us
For questions about cookies or privacy choices, email ContactUs@threwthelookingglass.com.
Attention: Privacy Compliance Officer
Puzih International LLC
2409 Kenton Street
Cincinnati, Ohio 45206
United States