Informational Social Influence Definition | Psychology

Informational social influence is when you learn from others’ behavior who have been in a similar situation as you are currently in, and then follow their example. It differs from gathering information from other sources like courses, data, experts, or online bloggers. Ahem.

For example, you are always really hungry. People say to eat healthier, but now you hear McDonald’s sells salads. So, you decide to start eating salads too. But then you learn that Brad Pitt has a six-pack and hates McDonald’s, he only eats salads from Burger King. So, using informational social influence, you rightly switch to another fast food chain and shortly thereafter get a shiny six-pack of abs.