Context Effect Definition | Psychology

In psychology, the context effect is the belief that environmental factors around an event affect how it can be perceived and stored in memory. It’s a strong theory used in a lot of marketing tactics, so beware. Just think of an Apple store and how clean and shiny and pretentious the entire experience is. For some reason, many of us will look fondly upon that experience and think better of Apple no matter how ridiculously overpriced their products are.